My story started on a twin mattress on the floor.

Ten years ago, I was a BA-ROKE single mom sharing that mattress with my daughter, trying to figure out how to make a creative life actually work. No safety net. No industry connections. No f’ing clue.

Just this knowing that staying invisible wasn’t an option and that I needed to find a way to make more than enough money for us that would still let me live my big a$$ dreams.

What I didn’t realize then was that my ticket was going to be learning how to capture and direct the real rules of attention.

Not the b/s “post 3 x a week and be authentic” advice 🙄, but how visibility actually works at scale.

How campaigns are built.

How artists get chosen.

How festivals sell out.

How independent and personal brands cut through noise and land in culture.

That skill set took me from survival mode to working behind the scenes of some of the most respected festivals, artists, and culture-defining projects in the world.

I went from sharing a bedroom with my kid, quietly panicking about how I’d ever make it to creating a six-figure life, getting paid to travel to Europe, standing backstage at Red Rocks, collaborating with my heroes, and ending up in rooms and places I thought were totally out of reach.

Now, I teach creatives how to get real opportunities and attention by learning visibility as a system, not a ‘guess they were just born with it’ personality trait.

And, I can’t wait to work with you!