You’re scared your passion is going to stay a side hustle forever.

That no matter how hard you try, it’ll slowly fizzle out and you’ll end up settling into a day job that’s fine on paper but never feels like enough, because you never figured out the formula for turning what you love into something that actually pays.

 You’re probably tired of watching less talented people get more opportunities than you. 

Not because they’re better.

But because they’re easier to notice.

You know the feeling.

You post or make an ad

You pitch or send a dm 

You spend hours perfecting your website, your product, your everything

And it feels like it just disappears.

You watch the numbers stall.
The replies don’t come.
The opportunities go to someone else.

You start wondering if you’re missing something, or if you’re not cut out for this.

You’ve done the work, watched the tutorials, tried to be consistent, and followed the advice.

And yet,….

people with less experience, less originality,  less depth

keep getting the gigs.

Keep getting paid.

Keep getting seen.

Not because they’re better.

But because they’re easier to notice.

After 10 years in the entertainment, advertising and music industries.

There’s one truth that became impossible to ignore.

Attention is not evenly distributed.  And it’s definitely not merit-based.

Because the world doesn’t reward the best work.

It rewards the work it can understand quickly.

You’re not failing and your work isn’t ‘not good enough’

You’re just only visible in the wrong places,
to the wrong people,
in the wrong way.

And until that changes…nothing else really does